Betting on the Value of Product Design at the Organisational Poker Table

About this Episode

An interview with Andy Budd. Andy is the founder of Clearleft, one of the UK’s original design consultancies. He’s now an in demand speaker, thought leader and advisor on the topics of design & entrepreneurship.

We speak about a lot, including:

• The story behind his departure from day-to-day operations at Clearleft, how he believes that startup founders have a shelf life as CEO, and the importance of bringing new blood into the company as you scale
• The problems with getting design practices changed in established companies and why he’s focusing now on going back to basics with early stage startups and working with founders to instill good design practices from the beginning
• Why it’s important to get design into the startup as early as possible to apply structure and rigour, but how many founders have done more product discovery than we give them credit for
• How early product managers in founder-run startups are often brought in as the equivalent of short order chefs and the folly of trying to turn McDonalds in to a Michelin starred restaurant
• The common situation when early founders being people into the company to help apply process, get frustrated when everything slows down but how it’s fair enough for founders to feel this since it’s ultimately their business on the line
• How most companies should probably do more research but how most product designers should be more pragmatic and realise that ultimately they can help to sustain the business with less-than-perfect designs
• The trouble that product & design people can have getting to the top table, the things they might need to do to get there and how product & design teams are playing chess while the rest of the leadership team are playing poker

And much more!

Contact Andy

You can find Andy on Twitter or check out andybudd.com