Episode 29 ·
Redefining Product-Led Growth
With Heather James, Founder @ Product-Led Alliance
About the Episode
Heather is the Founder of The Product-Led Alliance, providing a community, events and materials fora community of passionate product professionals, obsessed with Product-Led Growth. We talk about…
- What the Product-Led Alliance is and what it offers
- Why Heather is so passionate about Product-Led Growth and some of the challenges in getting there
- How she defines Product-Led Growth and how it differs from the dictionary definition
- What made her start the Product-Led Alliance when she did
- How a community with so much free content pays the bills
- How they had to pivot because of COVID-19
- What makes her most proud of the Product-Led Alliance so far
- Future ambitions to take over the world
- Shock horror … a rival podcast! mumble grumble
And much more!
Contact Heather
You can reach out to Heather on LinkedIn, on the Slack community or via email.
The Product-Led Alliance
You can check out some of the PLA’s content on the PLA website.
Once you’ve run out of my episodes you can go and listen to their podcast For the Love of Product.